Stephanie Lucena | Growth Marketer & Paid Media Strategist
Senior Growth Marketer specializing in Paid Media, Performance Strategy, and E-commerce growth for global
brands including Ray-Ban Meta and Fonterra.
Core Expertise
- Paid Media: Meta Ads, Google Ads, TikTok Ads, Retail Media.
- Performance Strategy: Full-funnel investment planning, Brand Lift analysis, and
data-led optimization.
- Growth Systems: Modular creative production, e-commerce automation, and scalable
marketing architectures.
- AI Search: Answer Engine Optimization (AEO) and AI-citation strategy.
Selected Case Studies & Impact
- Wearable Tech Launch: +21pp awareness lift via global multi-platform strategy.
- FMCG E-commerce: 40% reduction in production time via modular creative systems.
- SEM Optimization: 9.3x ROAS for high-intent capture in US markets.
- SEO Strategy: 33% increase in CTR via technical and intentional positioning.